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The Rolex Series

It’s no secret the PGA Tour outranks the European Tour in terms of bigger prize funds and more world ranking points. As a consequence many European players now prefer to play on the other side of the Atlantic, including Rory McIlroy who gave up his European Tour card this season. To stay competitive and keep […]

Meet Jean-Noël Bioul, Ex-Sponsorship Director at Rolex

Ex-Sponsorship Director at Rolex, Jean-Noël Bioul, has seen first-hand the evolution of golf over the past four-decades. Taking on roles at IMG and Rolex, he has been at the forefront of the sport’s development, and knows more than most about the inner workings of the golf industry. All Square caught up with him to discuss […]

Perfect Partners: Golf & Luxury Watch Brands

For over 50 years, luxury watch brands like Rolex and Omega have been key partners and sponsors of professional golf organisations and events. Their involvement in golf might be bigger than you think. Rolex The enduring relationship between Rolex and golf began in 1967 when ‘The Big Three’, Arnold Palmer, Jack Nicklaus and Gary Player […]

Swiss amateur star Albane Valenzuela turns Pro

Swiss rising star Albane Valenzuela has announced on Instagram that she intends to turn professional immediately and begin her career on the LPGA Tour early in 2020. The talented 21-year-old, currently the No. 2-ranked amateur in the world, said she will now pursue her dream of playing on Tour and returning to the Olympics. The […]

Winning in Style: Pro Golfers and their Luxury Watches

Combining style and accuracy, professional golfers make the perfect ambassadors for luxury watch brands. Tiger, Rory and other top players choose their favourites. Jordan Spieth World Ranking: 33Major Titles: 3PGA Tour wins: 11 Jordan wore the watch at the winner’s ceremonies for each of his three major triumphs: The Masters (2015), the US Open (2015) […]

Solheim Cup: Korda sisters set to make history

Jessica and Nelly Korda will become the first siblings in history to represent the United States at the Solheim Cup when they tee off at Gleneagles in Scotland this weekend. 26-year-old Jessica will be making her second appearance for Team USA, while Nelly, 21, will be making her debut. The sisters from Florida could also […]

Top 10 Golf Resorts in Asia

Asia is home to some of the best new golf courses on the planet. While Thailand has long established its place as a leading golf destination, neighbouring Vietnam is quickly catching up and is home to some of the most breath-taking and luxurious golf resorts on the planet. Meanwhile, the offering in China, Japan and […]

The Abu Dhabi HSBC Championship

It is the start of a special part of the European Tour calendar. This week we see the start of the Desert Swing and what a field we have! The Abu Dhabi HSBC Championship at Abu Dhabi Golf Club is the first outing of 2018 for many of the world’s best players. World N°1 Brooks Koepka will […]

WannaHaves – Play Golf in Style!

We all know the old adage drive for show, putt for dough! Luckily with these exciting products, you can now do both. We take a look at the most sought-after, stylish and elegant golf equipment on the market. JuCad Phantom Black Experience the ultimate driving pleasure with the JuCad Phantom black on black. You really can […]

Interview with Former World Number One Lydia Ko

It’s time for the fifth major in female golf this week at the Evian Resort. Our team had the chance to talk to former World Number 1 Lydia Ko from New Zealand. Despite her young age (20), Lydia has already won 17 times in her professional career, including 2 Major Championships. She celebrated her first […]

Interview with European Tour Player Daniel Im

Today we met with Daniel Im after his first round at the Omega European Masters in Crans-sur-Sierre, Switzerland. Daniel is one of the nicest guys on the European Tour and has been performing very well this season. He has had the chance to play with Jon Rahm in the final round of the Dubai Duty Free […]

Lake Geneva and the Alps: An Undiscovered Golf Destination

We all know that St Andrews is the home of golf but today we want to draw your attention to the ‘holiday home of golf’. There aren’t many destinations that can boast the tournament pedigree and a jaw-dropping beauty like Lake Geneva. Home to The Omega European Masters on the European Tour, The Rolex Trophy […]

Kingsbarns Golf Links and the Ricoh Women’s British Open

The world’s best female golfers have arrived in Scotland for the Ricoh Women’s British Open Championship. All eyes are on Kingsbarns Links from 3 to 6 August 2017 as this incredible course holds its first major. With one of the most spectacular settings in golf, it is guaranteed to provide a sensational backdrop to the season’s […]

Paris – A Golf Destination to be Discovered Before the Ryder Cup

Paris may be perpetually popular with tourists, but there is also an array of fantastic golf courses within easy reach of the capital. Paris will come into the spotlight next year, with Le Golf National playing host to the Ryder Cup, so there’s never been a better time to showcase the region’s great selection of […]

Changes at the European Tour Continue – The New Look EuropeanTour.com

The European Tour is undergoing an exciting image change. Golf is in general, as we have discussed before. It is more obvious with the European Tour than most other golf brands. Since he took the helm, European Tour CEO Keith Pelley, has made it clear that he wants to update the image of Europe’s elite […]