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Your blog about everything golf! Travel, golf resorts, lifestyle, gear, tour highlights and technology.

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Tiger Woods and Nike, One of Sport’s Greatest Partnerships

Names like Pele, Wayne Gretzski, Michael Jordan and Venus Williams are among the super-elite of athletic ability and are the kind of athletes that come along very rarely. Tiger Woods is, undoubtedly, a member of this club and is an athlete that changed the sport of golf incredibly. Having turned pro following a glittering amateur […]

Changes at the European Tour Continue – The new look EuropeanTour.com

The European Tour is undergoing an exciting image change. Golf is in general, as we have discussed before. It is more obvious with the European Tour than most other golf brands. Since he took the helm, European Tour CEO Keith Pelley, has made it clear that he wants to update the image of Europe’s elite […]

Tech Thursday – The Showdown Between The Golf Channel and The PGA TOUR

In business, you often end up with two big brands battling for a market share, think McDonalds and Burger King or Coca-Cola and Pepsi. In golf, this is no different with two media heavyweights, the Golf Channel and the PGA TOUR. The PGA TOUR recently bought a major share in EZLinks to form a new […]

Topgolf – Leading the charge in the revolution of golf

Golf is in a good place at the moment. Having been through a period of decline, things are on the up, and many factors are helping to drive this. One of the biggest new players in the golf game is changing the way people interact with our sport and it’s driving millions to pick up […]

MyGolfSpy – The Independent Testers of Golf

Most golfers will have read content from MyGolfSpy, but do you really know what this brand is all about? Their tagline is ‘power to the player’ so this is a great place to start. Since 2008, MyGolfSpy have been on a mission to strip away the numerous layers of marketing in the golf industry to […]

Live Golf and Augmented Reality on the PGA TOUR

If you are reading this then it’s reasonable to assume that you’re a golf fan. It is also reasonable to assume you’ve been to watch a PGA TOUR or European Tour event live. What did you think? It’s time to talk about the elephant in the room. There are other sports out there that are […]

Be the Boss on the Moss – Trackman Putting

At All Square we are big fans of Trackman. We have spoken about them before and how much they can help fine tune your game. If you take a walk on the range at a PGA or European Tour event, you’ll see little orange boxes behind many players. Trackman brings you data on every facet […]

Tech Thursday – Shot Scope and the power of knowing your game

There are many apps and gadgets on the market to help you play better golf. It seems everyone is touting something that will change your game for the better. Whilst in many cases this is true, there is one thing that will undoubtedly improve your golf no matter what level you play at, building a […]

Fujikura – The World’s Best Performance Shafts

Golf is a great sport for gear. We golfers love to sit in the clubhouse and discuss what clubs we are using or want to be using. Today we are going to talk about shafts. You may be embarrassed to talk about this, you may even feel your shaft is inadequate. Don’t worry though, All […]

GolfBoard – Golf just got more fun

When you tell a non-golfer about your love for the great sport they often ask something like ‘oh do you get to drive those cart things?’. The golf cart has become a part of the image of the sport, but one company is on a mission to revolutionise this. Ladies and gentleman, let us introduce […]

BodiTrak Sports – Golf technology to build the foundation of your golf swing

It’s been said many times previously on Tech Thursday, but golfers nowadays have a vast array of data available to them about their game. This data is available to all golfers. Real analytical insights are no longer the privilege of the world’s best. In this article, we will bring you some slightly different golf technology […]

The All Square 2017 Golf Ball Guide

The golf ball industry has been in the news a lot lately. Tiger certainly helped that with the announcement that he’s been secretly playing Bridgestone for years. Also Bubba is now using Volvik balls. What do you use? Should you think about changing? Here’s what’s out there. Golf balls make up around 20% of all […]

15th Club – Helping Pro’s Win

Data runs the world. We are a society addicted to data and few places show this more than the world of elite sport. As competition grows ever tighter, athletes from all disciplines are looking at their skills in finer and finer detail. Golf is no exception and top players now have access to more information […]

Tech Thursday- OptiShot 2

It’s winter, I’m sure you’re already aware, and at this time of year only the most dedicated golfers venture out onto the links. Unless you’re lucky enough to live somewhere like Florida, the clubs tend to go away and they, gather rust for the coming months. Well this need no longer be the case. Today […]

Tech Thursday- Arccos Golf

The use of technology in golf is growing, this is obviously something we at All Square are delighted with, and this is a facet of the game that will undoubtedly continue to expand. As club golfers gain access to more data like players on tour they can see what skills they need to improve on […]