The All Square Golf Blog

Your blog about everything golf! Travel, golf resorts, lifestyle, gear, tour highlights and technology.

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Rolex’s exciting ‘New Guard’ of Golfers

Will Rolex’s ‘New Guard’ of ambassadors Joaquin Niemann, Matthew Wolff and Cameron Champ measure up to the luxury watch brand’s celebrated list of current and past champions – and which Rolex watches do they wear? The enduring relationship between Rolex and professional golfers began in 1967 when Arnold Palmer, Jack Nicklaus and Gary Player became […]

Meet Jean-Noël Bioul, Ex-Sponsorship Director at Rolex

Ex-Sponsorship Director at Rolex, Jean-Noël Bioul, has seen first-hand the evolution of golf over the past four-decades. Taking on roles at IMG and Rolex, he has been at the forefront of the sport’s development, and knows more than most about the inner workings of the golf industry. All Square caught up with him to discuss […]