Abu Dhabi HSBC Championship
All Square Ltd is a story of friendship, passion for entrepreneurship and love for the grand old game of golf. Patrick Rahme and Arthur de Rivoire, both graduates of HEC Lausanne (Switzerland) and national team players for Luxembourg and Switzerland respectively, believe that the Internet will gravitate from mass communities to a more intimate approach, directing and gathering people around specific themes and interests.
“Golf is addictive,” Rahme (CEO and Co-founder) affirms, “and represents one of the strongest communities in sport.” Currently, there isn’t a reference platform allowing golfers to easily connect online and share their experiences internationally. All Square’s new internet and mobile platform is designed to streamline the way golfers connect and bring players together from all parts of the world. “Every golfer has a great experience and memory. Sharing these moments and creating your life’s golf timeline with friends around the world will be unique.”
All Square is a Luxembourg-based company with its future already heading to the United States, Asia and very shortly China where the number of golfers is projected to grow from 1.5 million to approximately 3 million by 2020. Starting in January, the Luxembourg Ministry of the Economy and Foreign Trade has appointed All Square to participate in the “Plug and Play Tech Center” in Silicon Valley, California where only select international startups are invited to showcase their products.
All Square has also recently garnered the attention of Troon, as bringing a new aspect to golf and how it integrates with people’s lives.
“Our founder and CEO, Dana Garmany, has repeatedly stressed the importance of innovation and connecting golf and people on every level,” remarked Bruce Glasco, Senior Vice President & Managing Director, Troon International Operations. “We like All Square’s platform and desire to be new and open up the golf world – and with the return of golf to the Olympic Games in 2016, growth and appeal will certainly extend further to all corners of the world.”
“The Global Platform for Golfers” – joining and using All Square is completely free of charge. Members share and compare golf experiences with friends as well as discover the variety of the best courses around the world thanks to an interactive course guide. Golfers can enter in every round and course they’ve played along with playing partners, pictures and videos creating their own living history of their game. With more than 500 courses fully registered on AllSquaregolf.com, 13,000 listed and with more being added daily, adding your own stories takes on a true international meaning no matter where you are in the world.
All Square has taken care of the golf club administrators on its platform too, with sections available for promoting events, managing closed groups for members or private functions and being able to display partners and sponsors. Their API link to sites such as Facebook, Twitter and LinkedIn help make activity efficient and allow simpler communication with club members, all while the sites optimization helps to improve club page visibility and rank in search engines.
HSBC Golf Business Community: http://golfbusinesscommunity.com/News/all-square-the-global-platform-for-golfers-3630