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Jason Day has signed with apparel company Malbon Golf, one of the exciting newer brands set to make waves in 2024. This year will also see the return of a legend.
Day, the Australian former world No.1 golfer, is starting 2024 with what some traditionalists might call a controversial new look having spent almost the entire last decade wearing Nike clothing.
The 36-year-old will become Malbon Golf‘s first ambassador on the PGA Tour, with women’s current world No.8 Charley Hull also wearing the brand’s eye-catching clothing on the LPGA Tour.
Day, the 2015 PGA Championship winner, said. “I’m excited to be able to go outside of the box and wear something that’s dramatically different than what everyone is used to seeing in golf today.”
Malbon Golf was established in 2017 in Los Angeles by culture and golf enthusiasts Stephen and Erica Malbon and has become known for its streetwear-inspired clothing.
They say Malbon is “the lifestyle brand inspired by the game of golf”, and they want to “inspire today’s youth to participate in the greatest game on earth”.
The brand’s designs of looser-fitting tops reminiscent of the shirts Tiger Woods wore early in his career and patterned pants are pushing the boundaries of what is deemed ‘acceptable’ golf attire. Hoodies and linen shirts are also among Malbon’s designs.
Malbon Golf is one of a few newer brands that could change the golfing apparel and equipment landscape in 2024. Other brands to keep an eye on are:
Peter Millar, another prominent brand in the golfing world, is recognized for its sophisticated and timeless designs. Known for blending luxury and performance, Peter Millar appeals to golfers seeking refined aesthetics without compromising functionality. The brand’s dedication to craftsmanship and attention to detail has established it as a go-to choice for those who appreciate classic elegance on the golf course.
Greyson, a brand at the forefront of the golf apparel industry, has recently taken center stage, gaining even more spotlight with its collaboration with the 14-year-old prodigy, son of golf legend Tiger Woods – Charlie Woods.
Greyson is making significant strides in the golf apparel industry, combining fashion-forward designs with high-performance functionality. Renowned for its modern and edgy aesthetics, Greyson attracts golfers who seek to make a statement with their clothing. The brand’s commitment to pushing boundaries and embracing innovation has garnered a loyal following among those who appreciate a dynamic and stylish approach to golf fashion.
Swing Juice, a brand that infuses a sense of fun and irreverence into golf attire, appeals to a younger and more vibrant demographic. With colorful and playful designs, Swing Juice injects energy into the golf fashion scene. The brand’s focus on creating apparel that reflects the enthusiasm and spirit of the game resonates with golfers who appreciate a lighthearted and bold approach to dressing on the course.
Kjus, a brand synonymous with cutting-edge technology and performance, caters to golfers who prioritize functionality and comfort. With a commitment to using the latest innovations in fabric technology, Kjus ensures that golfers can perform at their best without compromising on style. The brand’s sleek and modern designs, combined with a focus on technical excellence, position it as a top choice for those who demand peak performance from their golf attire.
Linksoul, founded on the principles of authenticity and a laid-back lifestyle, captures the essence of the modern golfer. With a commitment to sustainable and eco-friendly practices, Linksoul appeals to those who prioritize both style and ethical considerations. The brand’s relaxed and casual designs, coupled with a dedication to environmental responsibility, make Linksoul a compelling choice for golfers seeking a harmonious blend of fashion and sustainability.
Royal Albartross, a luxury golf shoe brand, is synonymous with unparalleled craftsmanship and sophistication. Renowned for its handcrafted leather golf shoes, Royal Albartross appeals to golfers with a taste for refined elegance. The brand’s attention to detail and commitment to creating footwear that seamlessly blends style and performance have established it as a symbol of luxury on the golf course.
Dunning, a brand that seamlessly combines performance and classic design, caters to golfers who appreciate timeless elegance. Known for its use of premium materials and a focus on functionality, Dunning offers golf apparel that transcends trends. The brand’s commitment to crafting garments that stand the test of time resonates with golfers who value durability and a polished aesthetic.
Super Stroke, a leading brand in golf grips and putter accessories, has made a significant impact on the game. Renowned for its innovative putter grips designed to enhance feel and control, Super Stroke has become a go-to choice for professional and amateur golfers alike. The brand’s commitment to pushing the boundaries of grip technology has revolutionized the putting experience, making Super Stroke an influential player in the golf equipment landscape.
Ben Hogan branded clubs are due to return to the market in 2024. The iconic brand, founded in 1953 by one of the most legendary names in the history of the game, is set to make a comeback after being bought out of retirement by Las Vegas-based Golf Brands Inc.
Ben Hogan Golf Company will return in 2024 with a new range of irons having been rescued by funding from its new owners. The historic brand has in recent years launched a premium range of woods, irons, wedges and putters, as well as a bespoke collection of golf bags and accessories.
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