Since he took the helm, European Tour CEO Keith Pelley, has made it clear that he wants to update the image of Europe’s elite golf tour. From new formats like Golf Sixes to a live DJ on the driving range during the BMW PGA Championship, he is not afraid to try new ideas.
Golfers love shiny new things. Go to any golf shop and watch golfers ogling new gear if you need proof of this. Well the European Tour has a shiny new feel about it just now. The website and app of the tour have been completely overhauled and today on Tech Thursday we want to look at the new site.
The new website is sleek and elegant, it looks great. It also packs more information about the tour than it used to. One of the most striking changes is the increase in video content on the site. The European Tour have some great characters on tour like Nicolas Colsaerts and Andrew ‘Beef’ Johnson and they are starting to show this off. The best thing about the current set-up at the European Tour is that they are not afraid to show that they have a sense of humour.
The Race to Dubai standings have been given a cool makeover. If you look on the site now you will see a big image of Sergio Garcia who currently leads the standings with a breakdown of his performance stats for his season to this point. You then get a similar breakdown of the players in the chasing pack.
Keeping up-to-date with the tour schedule has become easier too. With the new section of the site, the images of the upcoming host course, the prize fund, and the dates of the tournament, you have no excuse if you don’t know where the tour is going next!
The Rolex Series
In 2017, The European Tour announced its new flagship tournament series in conjunction with Rolex. The series commenced with the BMW PGA Championship at Wentworth recently to great success. The series features an increased prize fund and will attract the best golfers in Europe to play these events.
Other events on the series include HNA Open de France, Dubai Duty Free Irish Open, Aberdeen Asset Management Scottish Open, The Italian Open, The Turkish Airlines Open, The Nedbank Golf Challenge and the DP World Tour Championship.
The 2017 European Tour season is well underway and it has been the most innovative season for many years already. The European Tour works tirelessly to grow the game of golf. Changes being brought in under Keith Pelley are helping to drive this and it is great for golf.
The European Tour is as strong as ever. Emerging names climbing the ranks of the tour are helping to rejuvenate the image of the brand. Golf continues to develop its image and, vitally, continues to appeal to a younger audience. Thanks to the work of the major influencers in our sport we have an exciting future on the horizon!