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Agadir has always known how to seduce the travelling golfer. Reliably bathed in sunshine, flanked by championship courses, and edged by one of Morocco’s most magnificent stretches of Atlantic coastline, the city has long been a natural choice for those who want world-class fairways without sacrificing comfort. What it lacked, until recently, was a hotel truly worthy of the experience. That changed on 1 March 2024, when The View Agadir opened its doors as the latest addition to the View Hotels brand — a property set to raise the bar of Moroccan hospitality in the region. For golfers planning their next escape, the timing could not be better.

Since the opening of the first View hotel in 2017, the brand has redefined the luxury travel experience in Morocco, with an emphasis on both elegance and authenticity — traditions blending with the contemporary. The Agadir property carries that philosophy forward with particular confidence. Situated on the Atlantic coast overlooking a pristine and expansive beach, guests are greeted with freshly squeezed lemon juice, Moroccan teas, desserts, and macarons as part of a traditional welcome — with check-in handled seamlessly while guests take in views of the vast, oasis-shaped pool winding around beautiful palm trees adjacent to the beach.
The setting alone earns its keep. Located on the seafront, the hotel is bordered directly by the beach and sits just 500 metres from the city centre — close enough to explore Agadir on foot between rounds, yet sufficiently removed from the bustle to feel like a genuine retreat. It is the kind of position that makes a golf holiday feel effortless: courses on one side, ocean on the other, and everything in between taken care of.

The name is not incidental. There are 272 rooms and suites at The View Agadir, with a palette of blue, white and neutral shades tastefully incorporated into the elegant design to create a serene environment for unwinding. The bohemian chic charm includes hand-crafted décor from local artisans. The design has drawn inspiration from a register of nomadic codes influenced by Moroccan culture, with patterns adorning many of the featured textiles carrying rich significance — representing friendship, family happiness and hospitality.
Each room offers a balcony or terrace and floor-to-ceiling windows to fully enjoy the view of the blue Atlantic Ocean, the gardens, or the pool. For those wanting absolute privacy after a long day on the course, the 59 suites contrast with a fresh beach style and sumptuous furnishings — the pinnacle being the Royal Suite — with a personal butler service available 24 hours for guests requiring additional comfort.

A hotel of this ambition takes its food seriously, and The View Agadir backs that up with half a dozen distinct dining experiences. Le V sets the tone at breakfast, with a varied range of fresh stations covering everything from freshly prepared bakery products, pure honeys and homemade jams to hot dishes made to order. Mima Kitchen unveils contemporary Moroccan cuisine, with the chef honouring the culinary combinations of Morocco and the treasures of its terroir through fusion plates with world cuisines. Le Sensya offers reimagined Italian dishes with flavours, textures and colours.

Then there is the Buddha Bar — offering a fusion of pan-Asian dining, cocktails and live shows — which gives post-round evenings a very different kind of energy. The Italian restaurant Le Sensya is led by Michelin-starred chef Francesco Franzese, which means the quality of the kitchen matches the quality of the courses outside. Golfers who spend their days demanding precision from themselves will find that same attention to detail carried through to every plate.

No serious golf trip neglects recovery, and at The View Agadir, the AMAYA Spa spans 1,500 m² and is entirely dedicated to relaxation, beauty, and serenity — one of the largest and most complete wellness sanctuaries in Agadir. At its centre is a circular pool from which hallways of arches disappear into the distance, the pathway to the many treatment rooms — vast and elegant, coloured in tones of cream and sand with golden lighting.

The spa’s facilities include five hammam treatment rooms, single and double massage rooms, relaxation areas and a large heated indoor pool. Designed by renowned interior designer Imaad Rahmouni, the spa blends traditional Moroccan elements with contemporary fixtures and high-tech equipment, with a spacious layout ensuring guests can enjoy uninterrupted privacy. Facial treatments at Amaya feature Natura Bissé products, renowned for combining advanced skincare technology with luxurious techniques, and guests can choose from thoughtfully curated spa packages tailored to the length of their stay, or enjoy treatments à la carte.

For those whose legs still have something to give after 18 holes, the fully equipped fitness centre offers cardio, breathwork workshops, yoga, tai chi, pilates, indoor and outdoor fitness, and personalised coaching.

The View Agadir’s concierge team coordinates tee times and transfers to the region’s finest courses, placing some of Morocco’s most celebrated layouts within straightforward reach. Golf du Soleil, Golf Les Dunes and Golf de l’Ocean are all within a 17-minute drive from the hotel. Golf de l’Ocean — the newest course in the Agadir region, a 27-hole venue steeped in natural beauty with an outstanding practice facility including a 30-bay driving range, putting greens and a pitch and putt — is a natural choice for guests wanting variety across a week’s stay.

For those drawn to something more dramatic, Taghazout Bay Golf Course offers stunning views of the Atlantic Ocean from 80 metres above sea level, and is a 28-minute drive from The View. Designed by the renowned Kyle Phillips, Tazegzout Golf is an 18-hole par-72 course measuring 6,730 metres, set amidst argan trees with breathtaking Atlantic views from every hole. It is the kind of course that warrants building an entire trip around, and staying at The View Agadir makes it entirely achievable as a mid-week highlight.
The hotel’s team will assist with arranging golf courses, kitesurfing, boat trips, quad biking, horse riding and more — meaning the days away from the fairways are as thoughtfully curated as the rounds themselves.

Agadir rewards those who step beyond the hotel gates. The El Had Souk, one of the largest markets in Africa, is just 3 km away, and the city’s seafront promenade — flat, walkable and atmospheric at dusk — is just moments from the hotel entrance. For those wanting to explore further, Paradise Valley is roughly an hour away, while the Souss Massa National Park offers rich natural encounters within easy reach of a morning excursion.

The region also enjoys approximately 340 days of sunshine per year, which makes The View Agadir a viable golf destination across almost the entire calendar — a persuasive argument for those who find the British winter particularly unwelcome.

What distinguishes The View Agadir from other luxury hotels in the region is not any single element but the coherence of the whole. Inspiring a guest’s mind, body, and senses is a core part of The View’s DNA — reflected in its neo-Moroccan and world gastronomy, art and design inspired by Moroccan culture, décor crafted by local artisans, and a vast spa space for hammams. Sustainability is equally part of that identity, with the hotel prioritising local artisans, cooperatives and businesses that are responsible and ethical about the environment.
For golfers, this matters. A hotel that looks after its guests with genuine care — in the spa, at the table, and in the arrangements it makes on their behalf — makes the golf itself better. When the body is rested, the food is exceptional, and the transfers are seamless, everything from the first tee shot to the final putt feels lighter. The View Agadir, having arrived only in 2024, has wasted no time in establishing itself as precisely that kind of base.