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Alex Noren’s BMW PGA Victory: Gear Behind the Win

All Square 3 min read • Today

Alex Noren’s triumph at the 2025 BMW PGA Championship was a reminder that experience, precision, and the right gear still make magic on the DP World Tour. Holding off a stacked field at Wentworth, Noren played with composure over four rounds, navigating pressure with smart play rather than fireworks. His final score was built on solid approach shots, sharp wedge work, and a putting touch that refused to blink when the stakes were highest.

Alex Noren's Clubs at BMW PGA Championship

What makes this win extra fascinating is the gear he carried. Noren’s bag at Wentworth was a mix of finely tuned clubs — his driver is a Callaway Paradym Ai-Smoke Max D (9°), fitted with a Graphite Design Tour AD VF-6 X shaft, while in the long irons he leaned on Callaway Apex TCB ’24s. He also deployed the new 2025 Callaway Apex Utility Wood (19°) for versatility, especially in longer approach situations. The wedges, putter, and other clubs are ones he’s refined over time to match both his shot-shape preferences and course demands. I’ll get into all those details in a moment, but the gist is: Noren trusts a setup that gives him control and shot-shaping options, not just raw power.

Noren’s path to this flagship win is one of persistence. A veteran on both the European Tour and with Ryder Cup credentials (he’s one of Luke Donald’s vice-captains), his career has been marked by strong finishes, clutch performances, and a reputation for being dangerous when he’s dialled in. The BMW PGA Championship adds to a resume that already includes multiple European Tour wins, some tight major qualification battles, and a steady rise in his statistical metrics (especially in approach and scrambling). At Wentworth, all those bits came together: the gear, the game, and the mindset.