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Tiger Woods and Nike, One of Sport’s Greatest Partnerships

Names like Pele, Wayne Gretzski, Michael Jordan and Venus Williams are among the super-elite of athletic ability and are the kind of athletes that come along very rarely. Tiger Woods is, undoubtedly, a member of this club and is an athlete that changed the sport of golf incredibly. Having turned pro following a glittering amateur […]

PXG 0311T Wedges – Golf Clubs Unlike Any Other

When Billionaire Bob Parsons launched PXG two years ago he is said to have given his designers unlimited budget. This freedom came with one condition, they had to create the sexiest golf clubs on the planet. That may well be the case with their latest wedge offering, the 100% milled PXG 0311T. In the company’s […]

Your Putting Stroke Under the Microscope – SAM PuttLab

Golf continues to push technology and elite players inspect their skills under more stringent details. With devices such as Trackman and K-Vest, golfers can learn more about their swing and how it effects their shots more than ever before. Technologies like these are allowing golfers to become increasingly aware of the gaps in their skills. […]

Changes at the European Tour Continue – The new look EuropeanTour.com

The European Tour is undergoing an exciting image change. Golf is in general, as we have discussed before. It is more obvious with the European Tour than most other golf brands. Since he took the helm, European Tour CEO Keith Pelley, has made it clear that he wants to update the image of Europe’s elite […]

Live Golf and Augmented Reality on the PGA TOUR

If you are reading this then it’s reasonable to assume that you’re a golf fan. It is also reasonable to assume you’ve been to watch a PGA TOUR or European Tour event live. What did you think? It’s time to talk about the elephant in the room. There are other sports out there that are […]

Be the Boss on the Moss – Trackman Putting

At All Square we are big fans of Trackman. We have spoken about them before and how much they can help fine tune your game. If you take a walk on the range at a PGA or European Tour event, you’ll see little orange boxes behind many players. Trackman brings you data on every facet […]

Tech Thursday – Shot Scope and the power of knowing your game

There are many apps and gadgets on the market to help you play better golf. It seems everyone is touting something that will change your game for the better. Whilst in many cases this is true, there is one thing that will undoubtedly improve your golf no matter what level you play at, building a […]

Fujikura – The World’s Best Performance Shafts

Golf is a great sport for gear. We golfers love to sit in the clubhouse and discuss what clubs we are using or want to be using. Today we are going to talk about shafts. You may be embarrassed to talk about this, you may even feel your shaft is inadequate. Don’t worry though, All […]

GolfBoard – Golf just got more fun

When you tell a non-golfer about your love for the great sport they often ask something like ‘oh do you get to drive those cart things?’. The golf cart has become a part of the image of the sport, but one company is on a mission to revolutionise this. Ladies and gentleman, let us introduce […]

Equipment Trends of 2017 – Real advances in drivers for a change

It may not be something that companies say often but driver technology has hit the ceiling. Yes, the big companies may bring out new clubs every couple of years, but they rarely make big advances. Well that isn’t strictly true, the companies provide their drivers with a slight shape change, a paint job and some […]

BodiTrak Sports – Golf technology to build the foundation of your golf swing

It’s been said many times previously on Tech Thursday, but golfers nowadays have a vast array of data available to them about their game. This data is available to all golfers. Real analytical insights are no longer the privilege of the world’s best. In this article, we will bring you some slightly different golf technology […]

The world through the lens of The Open Champion

Henrik ‘The Iceman’ Stenson had an outstanding 2016 season. Winning The Race to Dubai and his first major championship title made it a vintage year for the Swede. Well he’s capitalising on his hot streak and launching Henrik Stenson Eyewear. It’s part of his signature style, that steely look with the shades is Henrik through […]

Tech Thursday- Skratch TV

The tagline is ‘Golf. But louder.’ Welcome to Skratch TV, the PGA Tour-owned golf channel on YouTube aimed at getting millennials excited about golf. This channel is fun, engaging and most importantly, different. This is like a round of golf with your buddies. You know, a few beers in the cart and an exploding golf ball […]

Friday Gear- The New ‘M’ Drivers Arrive

TaylorMade are certainly finishing this year on a high. The M family of drivers are the most used drivers on tour and recent big signings have drawn a lot of attention. Nike’s top athletes moving to TaylorMade has caused a big stir and been great for the company. The most used drivers on tour Tiger Woods […]

Tech Thursday- OptiShot 2

It’s winter, I’m sure you’re already aware, and at this time of year only the most dedicated golfers venture out onto the links. Unless you’re lucky enough to live somewhere like Florida, the clubs tend to go away and they, gather rust for the coming months. Well this need no longer be the case. Today […]