All Square® becomes Preferred Marketing Partner of Symetra Tour
All Square 3min read •
14 Apr 2016
The Symetra Tour, Road to the LPGA, is proud to announce that All Square® (www.allsquaregolf.com) has become a Preferred Marketing Partner of the Symetra Tour. All Square, the award-winning social platform for golfers, allows golfers to connect and share their experiences online, whilst also giving golf clubs the opportunity to market to a growing social media audience.
All Square’s aim is to become the world’s leading marketplace and social network for golfers, a place through which the world of golf will become more open and connected. All Square’s new digital platform is available on the web, iPhone and Android.
The Symetra Tour — Road to the LPGA, is the official developmental tour of the LPGA and enters its 36th competitive season in 2016. With the support of its umbrella partner, Symetra, the Tour’s mission is to prepare the world’s best young women professional golfers for a successful career on the LPGA Tour. The Symetra Tour has grown from 16 tournaments and $1.7M in prize money in 2012 to $3.5M in prize money awarded over the course of 23 tournaments this year. Former Symetra Tour players have won a total of 418 LPGA titles and the Tour boasts an impressive heritage with top ranked Alumni’s including Laura Davies, Cristie Kerr and Karrie Webb.
Commenting on All Square’s partnership with the Symetra Tour, company cofounder and past Swiss national amateur champion, Arthur de Rivoire, said: “Women’s golf is becoming increasingly popular as the sports global image grows. We expect golf to become more unisex and mixed games more commonplace. With 60% of social media users being women, the Symetra Tour offers a great platform to build brand awareness in women’s golf. As the Symetra Tour is the proving ground for future stars, we are excited to see the athletes share their journeys with fans on All Square.”
Mike Nichols, Chief Business Officer of the Symetra Tour, said: “The Symetra Tour is excited to welcome All Square as a preferred marketing partner. We believe All Square is an innovative way to grow the game of golf and adding Symetra Tour players will only help grow the number of female users on the platform.”
All Square executives will be at the Symetra Tour’s Chico’s Patty Berg Memorial (Cypress Lake Country Club) to begin to sign Symetra Tour players up on All Square.
The Symetra Tour — Road to the LPGA is the official developmental tour of the LPGA and enters its 36th competitive season in 2016. With the support of its umbrella partner, Symetra, the Tour’s mission is to prepare the world’s best young women professional golfers for a successful career on the LPGA Tour. Since Symetra’s inaugural sponsorship year in 2012, the Symetra Tour has grown from 16 tournaments and $1.7M in prize money to $3.5M in prize money awarded over the course of 23 tournaments — the most events in 27 years (1988). With more than 600 alumnae moving on to the LPGA, former Symetra Tour players have won a total of 418 LPGA titles.
All Square’s innovative platform offers registered users many opportunities to share and engage with connections in their golf network and like-minded golfers from all over the world. All Square allows users to do the following:
Search an interactive digital golf course guide of more than 33,000 courses and let your network explore your favorite courses
Connect with like-minded golfers from around the world
Exchange travel recommendations and tips on hidden gems with an international community of experienced golfers
Discover, create, manage and promote events to engage with All Square members
All Square makes the world of golf more open and connected and brings many courses online for the first time to engage golfers.
