Winning in Style: Pro Golfers and their Luxury Watches

Combining style and accuracy, professional golfers make the perfect ambassadors for luxury watch brands. Tiger, Rory and other top players choose their favourites.

Jordan Spieth

World Ranking: 33
Major Titles: 3
PGA Tour wins: 11

Jordan wore the watch at the winner’s ceremonies for each of his three major triumphs: The Masters (2015), the US Open (2015) and The Open (2017).

Jordan said: “It’s an honour to be a part of the Rolex team and join legends like Mr. Nicklaus, Mr. Palmer and Mr. Player. I’m very proud to be associated with one of golf’s greatest global partners.”

Justin Thomas

World Ranking: 5
Major Titles: 1
PGA Tour wins: 10

Justin wore the watch at the BMW Championship trophy ceremony in 2019 at Medinah. This ultra-resistant divers’ range was engineered by Rolex for the conquest of the deep.

“Such an privilege to be part of such a great team,” said Justin.

Rickie Fowler

World Ranking: 19
Major Titles: 0
PGA Tour wins: 5

Rickie wore the watch at the Waste Management Phoenix Open trophy ceremony in 2019. The Rolex Cosmograph Daytona, introduced in 1963, was designed to meet the demands of professional racing drivers.

Rickie: “Rocking one of my favourite Rolex watches today!” 

Tiger Woods

World Ranking: 8
Major Titles: 15
PGA Tour wins: 81

Tiger wore the watch at The Masters Green Jacket ceremony in 2019 when he defied the odds to win his 15^th major. The Rolex Deepsea range is the result of decades of collaboration with diving professionals.

“My watch has been part of wins, of losses, part of adventures with my kids, individual adventures. I was sceptical at first that this watch could keep up with me. And you know what, it can,” said Tiger.

Jon Rahm

World Ranking: 6
Major Titles: 0
PGA Tour wins: 3
European Tour wins: 4

The Spaniard wore the watch at the Dubai Duty Free Irish Open trophy ceremony in 2019. This victory was Jon’s third Rolex Series event triumph, making him a successful ambassador for the luxury watchmaker.

The Rolex Sky-Dweller provides the information global travellers need to keep track of time at a glance. 

Bryson DeChambeau

World Ranking: 10
Major Titles: 0
PGA Tour wins: 5

Bryson, known for his unique game and style, wore the watch at the Omega Dubai Desert Classic trophy ceremony in 2019.

He’s a big fan of the Rolex Sky-Dweller and it’s easy to see why. It’s a simple and elegant classic.

Brooks Koepka

World Ranking: 1
Major Titles: 4
PGA Tour wins: 7

Brooks wore the watch at the trophy ceremony for both of his PGA Championship triumphs in 2018 and 2019.

This Rolex is an expensive model, but no problem for Brooks after winning over $9 million this year in prize money!

Phil Mickelson

World Ranking: 40
Major Titles: 5
PGA Tour wins: 44

‘Lefty’ wore the watch on course at the 2019 Masters. It’s a manual wind which is why the shock at impact has no adverse effect.

Rolex says the Cellini collection celebrates ‘eternal elegance’ with a ‘contemporary touch’. A bit like Phil himself.

Hideki Matsuyama

World Ranking: 26
Major Titles: 0
PGA Tour wins: 5

Hideki wore the watch at the WGC Bridgestone Invitational trophy ceremony in 2017.

The Rolex Submariner’s robust and functional design has made it an iconic model since it was first launched in 1953.

Golf’s Rolex Ambassadors

Many professional golfers represent the luxury Swiss brand around the world.

Jason Day: Stainless Steel Submariner Hulk. Martin Kaymer: Rolex Daytona. Adam Scott: Vintage Submariner. Paul Casey: Sea-Dweller Deepsea. Webb Simpson: Sea-Dweller Deepsea. Matt Fitzpatrick: Steel Submariner.

Golf’s ‘Big Three’

Majors: 35
PGA Tour Wins: 159

Golf’s ‘Big Three’, Jack Nicklaus, Arnold Palmer and Gary Player have been with Rolex since the 1960s. Jack still wears to this day a Rolex Day-Date, over 50 years after first placing it on his wrist.

Gary wears the Oyster Perpetual Day-Date, while Arnold not only wore the iconic Day-Date, but he also opted for the sporty Submariner, GMT Master II and Sky-Dweller.

Ian Poulter

World Ranking: 32
Major Titles: 0
PGA Tour wins: 3
European Tour wins: 12

Ian wore the watch after winning the Houston Open in 2018. He also owns a Royal Oak White Ceramic Perpetual Calendar, a Royal Oak Extra Thin Tourbillon and a Code 11.59 Ceramic Perpetual Calendar.

“What attracted me to Audemars Piguet was their design, their creativity and the fact that they’re being quite edgy and different which I think suits my personality,” said Ian.

Henrik Stenson

World Ranking: 31
Major Titles: 1
PGA Tour wins: 6
European Tour wins: 11

The ‘Iceman’ wore the watch after beating Phil Mickelson in an epic battle to claim The Open in 2016.

Henrik said: “I’ve always loved their watches, and was delighted when the opportunity came along. Audemars Piguet have a fantastic reputation among the players on tour and are a joy to work with.”

Golf’s Audemars Piguet Ambassadors

Other golfers to wear the Swiss brand include Xander Schauffele, Lee Westwood, Danny Willet, Andrew ‘Beef’ Johnston, Patrick Cantlay, Darren Clarke, Branden Grace, Tyrrell Hatton, Viktor Hovland and Romain Langasque.

The luxury brand said: “This veritable Dream Team of golf Ambassadors are exceptional and passionate players with a proven record of fully mastering their discipline.”

Dustin Johnson

World Ranking: 3
Major Titles: 1
PGA Tour wins: 20

‘DJ’ wore the Swiss watch at the WGC Mexico Championship trophy ceremony in 2019. He helped create the model which has buttons that enable golfers to keep score of their game during a round.

Dustin said: “Each one is so unique, unlike many of the other luxury brands. I am very excited about the partnership and hope to hoist a few trophies with a Hublot on my wrist.”

Justin Rose

World Ranking: 4
Major Titles: 1
PGA Tour wins: 10
European Tour win: 12

Justin wore the watch at the Farmers Insurance Open trophy ceremony in 2019. At the Tour Championship when he won the FedEx Cup in 2018, he wore a Big Bang All Carbon 44mm, worth €19,200.

“It really is an honour to have joined such a strong group of athletes and personalities. But more so, to be associated with a brand that is my number one choice as a consumer is very authentic to me,” said Justin.

Bubba Watson

World Ranking: 25
Major Titles: 2
PGA Tour wins: 12

Bubba wore the Swiss watch after winning the Travelers Championship in 2018. Several models have been made especially for him: the RM 038 Tourbillon, RM 38-01 Tourbillon G-Sensor and the RM 055.

“There’s not many watches out there that are made for golf. Richard challenges himself to produce something that can be functional. It’s artwork for your wrist. He makes functional artwork for sports,” said Bubba.

Nelly Korda

World Ranking: 10
Major Titles: 0
LPGA Tour wins: 2

Richard Mille describes this ladies’ watch as “extremely technical, like the rest of the collection, yet simultaneously rare and exquisitely refined”.

Nelly said: “As an athlete, your sport is your art. This means we can appreciate all the more how much work the Richard Mille watchmakers put into their art.”

Rory McIlroy

World Ranking: 2
Major Titles: 4
PGA Tour wins: 17
European Tour wins: 13

Rory wore the Swiss watch (the first watch to be worn on the Moon) at the RBC Canadian Open trophy ceremony in 2019. At The Players in 2019, he was wearing a Seamaster Aqua Terra, valued at €5,100.

Rory: “When you become successful, time becomes your most precious resource. So I wear a timepiece that measures every second perfectly so I can spend my time wisely. And it helps that it looks amazing, too.”

Tommy Fleetwood

World Ranking: 16
European Tour wins: 4
Race to Dubai: 1

He wore the watch during play at the 2019 Omega European Masters. The watch will be available in stores at the beginning of 2020.

Tommy: “Omega is very special to me, I’m not only proud to be an ambassador for one of the world’s most prestigious brands, I’m also very honoured to be joining two elite players I’m lucky enough to call friends. I’m really looking forward to all of us working together.”

Michelle Wie

World Ranking: 108
Major Titles: 1
LPGA Tour wins: 5

Michelle wore the watch after winning the HSBC Women’s World Championship in 2018.

She also has other Omega watches such as the Speedmaster Chronograph 38mm, the De Ville Ladymatic Omega Co-Axial 34mm and the Seamaster Aqua Terra 150M Co-Axial 34mm.

Kiradech Aphibarnrat

World Ranking: 69
Major Titles: 0
PGA Tour wins: 0
European Tour win: 4
Asian Tour wins: 3

Kiradech joined Avantist in May and helped create the watch with the Singapore brand. He also has Richard Mille watches, including a $1.5m jewel-encrusted Tourbillon, given to him by the Royal Family of Brunei.

“I am so honoured to be representing Avantist. As part of the collaboration, we are launching my own collection, the ‘Arm Edition Sapphire Tourbillon’, limited to just 9 pieces,” said Kiradech.