The Big Equipment Story of the Year: Max Homa’s Switch to Cobra Puma Golf
All Square 4min read •
9 Sep 2025
At the onset of 2025, Max Homa made headlines by ending his long-standing relationship with Titleist and FootJoy to embark on a new multi-year equipment and apparel partnership with Cobra Puma Golf and Lululemon.
The dramatic move came just before the season opener at The Sentry, turning heads for its timing — right before the season began. Unlike typical one-brand deals, Cobra afforded Homa a flexible “mix-and-match” setup. This allows him to retain select non-Cobra pieces that had become essential to his game — like his trusted Scotty Cameron Phantom X 5.5 mallet putter and the familiar Titleist Pro V1 Ball.
Driver: Cobra DS-Adapt LS
Homa’s new weapon off the tee is the Cobra DS-Adapt LS driver — an aerodynamically efficient, low-launch, low-spin model built for speed. Equipped with a FutureFit 33 hosel (offering 33 loft and lie configurations) and a Fujikura Ventus Blue Velocore+ shaft, it’s designed for precise fine-tuning.
Fairway Woods: TaylorMade Qi10
Unusually, Homa continues to carry TaylorMade Qi10 fairways (3-wood, 5-wood, 7-wood), complete with ventus shafts. These choices offer him exceptional launch capabilities, especially suited for variable course conditions.
Irons: Combo of Cobra Limit3d, King CB, King MB (3D-Printed)
Homa’s iron setup is a bespoke combo:
4-iron: Cobra Limit3d
5-iron: Cobra King CB
6-PW: Cobra King MB prototype 3D-printed blades
These irons were crafted to his specifications using rapid 3D-printing techniques. Cobra even tested two versions with different metals (316 stainless steel vs. 17-4 stainless) to fine-tune feel and performance.
Wedges
Homa’s short game now features:
Cobra Snakebite wedges (50° and 56°)
A Cobra King Prototype (60° with T-Grind)
All are equipped with KBS Hi-Rev shafts for spin control and consistency.
Putter & Ball
He retained his Scotty Cameron Phantom X 5.5 mallet — a significant departure from the blade-style putters he used earlier. And for continuity, Homa continues playing with the Titleist Pro V1, a ball he trusts for control and feel.
Why It Matters & What It Means for His Game
Homa’s transition isn’t just a sponsorship change — it’s about performance, customisation, and a renewed mindset. The DS-Adapt LS driver’s adjustability and aerodynamics aim to deliver more consistency off the tee, while his tailored iron set provides a blend of forgiveness and shot control. Keeping the same putter and ball speaks to the value of stability in critical areas that shape scoring.
However, the switch aligns with a period of turbulence in his game. Following a career-best 477-yard drive in 2024 and a T-3 finish at the Masters, Homa’s form dipped. He also parted with his longtime caddie, made swing adjustments, and expressed emotional fatigue — calling his relationship with golf “toxic”.
Even though he managed a couple of bright spots this season — a T-12 at the Masters and a T-5 at the John Deere Classic — his overall results have fallen well short of his 2023 form, though he remains optimistic about finding his way back.
In the Broader Context: Tour Equipment Trends 2025
Homa’s overhaul mirrors broader tech-driven shifts across the Tour. In 2025, we’re seeing:
The rise of custom fittings and 3D-printed club components — bringing tailored gear to pros and amateurs alike.
A surge in high-loft fairway woods and mini drivers favoured for their tolerance and versatility.
Wrapping It Up
Max Homa’s equipment metamorphosis is more than a bag update — it symbolises a quest to regain confidence, sharpen performance, and rediscover joy in golf through advanced, tailored technology. The marriage of innovation, continuity, and adaptability makes for a compelling narrative this season.
