The Big Equipment Story of the Year: Max Homa’s Switch to Cobra Puma Golf

At the onset of 2025, Max Homa made headlines by ending his long-standing relationship with Titleist and FootJoy to embark on a new multi-year equipment and apparel partnership with Cobra Puma Golf and Lululemon.

The dramatic move came just before the season opener at The Sentry, turning heads for its timing — right before the season began. Unlike typical one-brand deals, Cobra afforded Homa a flexible “mix-and-match” setup. This allows him to retain select non-Cobra pieces that had become essential to his game — like his trusted Scotty Cameron Phantom X 5.5 mallet putter and the familiar Titleist Pro V1 Ball.

Driver: Cobra DS-Adapt LS

Homa’s new weapon off the tee is the Cobra DS-Adapt LS driver — an aerodynamically efficient, low-launch, low-spin model built for speed. Equipped with a FutureFit 33 hosel (offering 33 loft and lie configurations) and a Fujikura Ventus Blue Velocore+ shaft, it’s designed for precise fine-tuning.

Fairway Woods: TaylorMade Qi10

Unusually, Homa continues to carry TaylorMade Qi10 fairways (3-wood, 5-wood, 7-wood), complete with ventus shafts. These choices offer him exceptional launch capabilities, especially suited for variable course conditions.

Irons: Combo of Cobra Limit3d, King CB, King MB (3D-Printed)

Homa’s iron setup is a bespoke combo:

• 4-iron: Cobra Limit3d
• 5-iron: Cobra King CB
• 6-PW: Cobra King MB prototype 3D-printed blades

These irons were crafted to his specifications using rapid 3D-printing techniques. Cobra even tested two versions with different metals (316 stainless steel vs. 17-4 stainless) to fine-tune feel and performance.

Wedges

Homa’s short game now features:

• Cobra Snakebite wedges (50° and 56°)
• A Cobra King Prototype (60° with T-Grind)

All are equipped with KBS Hi-Rev shafts for spin control and consistency.

Putter & Ball

He retained his Scotty Cameron Phantom X 5.5 mallet — a significant departure from the blade-style putters he used earlier. And for continuity, Homa continues playing with the Titleist Pro V1, a ball he trusts for control and feel.

Why It Matters & What It Means for His Game

Homa’s transition isn’t just a sponsorship change — it’s about performance, customisation, and a renewed mindset. The DS-Adapt LS driver’s adjustability and aerodynamics aim to deliver more consistency off the tee, while his tailored iron set provides a blend of forgiveness and shot control. Keeping the same putter and ball speaks to the value of stability in critical areas that shape scoring.

However, the switch aligns with a period of turbulence in his game. Following a career-best 477-yard drive in 2024 and a T-3 finish at the Masters, Homa’s form dipped. He also parted with his longtime caddie, made swing adjustments, and expressed emotional fatigue — calling his relationship with golf “toxic”.

Even though he managed a couple of bright spots this season — a T-12 at the Masters and a T-5 at the John Deere Classic — his overall results have fallen well short of his 2023 form, though he remains optimistic about finding his way back.

In the Broader Context: Tour Equipment Trends 2025

Homa’s overhaul mirrors broader tech-driven shifts across the Tour. In 2025, we’re seeing:

• The rise of custom fittings and 3D-printed club components — bringing tailored gear to pros and amateurs alike.
• A surge in high-loft fairway woods and mini drivers favoured for their tolerance and versatility.

Wrapping It Up

Max Homa’s equipment metamorphosis is more than a bag update — it symbolises a quest to regain confidence, sharpen performance, and rediscover joy in golf through advanced, tailored technology. The marriage of innovation, continuity, and adaptability makes for a compelling narrative this season.

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