Search results for "Marketing"

Destinations

The Rise of Wellness-Integrated Golf Hotels

Golf has always been more than a sport. It is a ritual, a discipline, and for many, a form of therapy in itself — four hours of purposeful walking, fresh air, and the meditative rhythm of club on ball. But something significant has shifted in the world of golf travel over the past few years. […]

Clubs

The New Phantom: Scotty Cameron Reinvents Its Mallet Legacy

For more than three decades, Scotty Cameron has been the name most whispered on greens from Augusta to St Andrews. The putters from the Carlsbad, California workshop have claimed more major championships than any competing brand, becoming something close to a talisman for professionals and amateurs alike. Yet even icons must evolve. On January 20, […]

Course Reviews

Streamsong’s Newest Masterpiece: Why Bone Valley Might Be Its Boldest Statement Yet

For more than a decade, Streamsong has built its reputation on contrast — wild terrain in the heart of Florida, minimalist architecture sculpted from former phosphate mines, and three courses that feel more like the Australian Sandbelt than the Sunshine State. Red, Blue, and Black each brought a distinct identity. But the newest addition doesn’t […]

Clubs

TaylorMade Introduces Qi Max and Qi Max HL Irons: A New Era for Game-Improvement Performance

In modern golf equipment, the phrase game-improvement iron once carried a quiet compromise: more forgiveness meant sacrificing feel, sound, and aesthetics. With the launch of the Qi Max and Qi Max HL irons, TaylorMade is making a clear statement that those trade-offs no longer belong in 2026. Unveiled as part of the brand’s broader Qi […]

Community

Balancing Sport and Spa: The New Golf Wellness Trend

Golf is evolving — and not just in the way we play it. Once seen purely as a leisurely sport or competitive pastime, golf is increasingly merging with the world of wellness, spa, and holistic leisure. This fusion — call it “golf wellness” — is more than a marketing buzzword. It’s rapidly becoming a lifestyle […]

Gear

Best New Golf Balls in 2025

Golf ball tech in 2025 is a study in small margins that add up: manufacturers keep pushing multi-layer constructions, tuned cores and “speed” layers to squeeze more distance without sacrificing feel and greenside spin. At the same time, brands are offering clearer fits for different swing speeds and shot shapes (distance-first vs. spin/control), plus smart […]

Course Reviews

Golf in Puerto Rico

Sunrise on Puerto Rico smells like salt and orchids, and if you’re a golfer, it also smells like possibility — trade winds to ride, greens that lean to the sea, and fairways carved between rainforest and reef. Despite its compact size, the island has become one of the Caribbean’s most complete golf destinations: variety for […]

Course Reviews

Cabot Cliffs: Nova Scotia’s Oceanfront Masterpiece of Golf

Perched high above the Gulf of St. Lawrence on Cape Breton Island, Cabot Cliffs has redefined what it means to play golf in Canada. Designed by the acclaimed duo of Bill Coore and Ben Crenshaw and unveiled in 2015, the course has quickly risen to international acclaim, celebrated for its dramatic cliff-top holes, sweeping ocean […]

Clubs

Unlocking the Secrets of Putter Hosels and Zero Torque Designs

When it comes to putting, the smallest details can make the biggest difference. While most golfers obsess over putter head shapes, alignment aids, and inserts, one component often flies under the radar: the putter hosel. Yet this subtle part of your flatstick plays a crucial role in how the club feels, performs, and fits your […]

Clubs

Callaway Apex Pro 2024 irons

Callaway has launched its new Apex Pro Series range, consisting of four irons as well as a utility iron and utility wood. Here’s a quick guide. Callaway, with a long history of being market leaders in golf club innovation, released the first Apex range in 2021 which included Apex, Apex Pro, Apex MB, Apex DCB […]

Clubs

Titleist’s new T200 irons & U505 utility iron

Titleist have introduced their new T200 irons and U505 utility iron, providing golfers with a great combination of distance, shot making versatility and forgiveness off the tee and turf. Let’s take a look. A good utility iron can give you that perfect blend of distance and versatility. Though more tricky to hit than a hybrid […]

All Square

Meet our New Team Member: Sofia Seldemirova

We’re happy to announce that we have a new addition to our team, Sofia Seldemirova, who brings her knowledge of golf to our business team. Sofia is an elite athlete studying Marketing and Communications Technology at the Ohio State University and representing the university Women’s Golf Team in Division 1. She is also representing her […]

Community

Interview with Tamás Benkocs, CEO at Zala Springs Golf Resort

We spoke to Tamás about his passion for golf and his vision for Zala Springs, Hungary’s first purpose built golf resort community set in the wine producing region of Balaton.  Part of IMG Prestige and designed by Robert Trent Jones Jr., the resort’s 18-hole championship golf course is rated by All Square as the best […]

Lifestyle

Interview with Evan Schiller – World Renowned Golf Photographer

Thirty years ago Evan Schiller had no plans of becoming a professional photographer, let alone establishing himself as one of the premier golf course photographers in the world, but in fact, that is exactly what happened.  Evan started out with a love for the game of golf, a game he excelled at from a very young […]

All Square

The All Square Website | Improvements & Updates

We’ve made some recent improvements to the All Square website, and we’ll be launching many new cool features in the coming weeks. As the world’s leading marketplace and social network for golfers, the improvements and new features are at the heart of our mission to offer transformative content, accurate data and a seamless user experience […]

Course Reviews

Real Club De Golf El Prat’s Re-Launches Resort Package With La Mola

Golfers can now enjoy a complete Resort experience by playing the exclusive Real Club de Golf El Prat, a 10-time host of the Spanish Open, while staying in La Mola, the perfect base to enjoy one of Europe’s most respected golf courses. The new exclusivity agreement between the two has further strengthened El Prat’s portfolio […]

Interviews

Meet Romain Pourveer, Director of Golf at Michlifen Golf & Country Club

Our team caught up with Romain Pourveer, director of golf at the new Michlifen Golf & Country Club. During our sit down, we found out why he took this new challenge and what makes the resort an unmissable destination in Morocco. Can you tell us a bit more about yourself ? Born in Valence, France, […]