Search results for "Athlete"

Gear

Nike Golf: The Rise of the Modern Golf Athlete

In 1984 the very first business plan for a golf arm to the Nike company was presented to Phil Knight, the founder and then owner of the multinational sports brand. Little did people know the drama that this would make when, in 1996, Nike signed the up and coming golf superstar Tiger Woods. Nike Golf […]

Destinations

The Rise of Wellness-Integrated Golf Hotels

Golf has always been more than a sport. It is a ritual, a discipline, and for many, a form of therapy in itself — four hours of purposeful walking, fresh air, and the meditative rhythm of club on ball. But something significant has shifted in the world of golf travel over the past few years. […]

Destinations

24 Hours at a Luxury Golf Resort: A Day in Paradise

There are few travel experiences that blend sport, indulgence, nature, and effortless comfort quite like a stay at a luxury golf resort. Unlike a typical hotel getaway, these destinations are designed as complete ecosystems — places where the rhythm of the day follows the sun, the fairways, and the quiet luxury of time well spent. […]

Instruction

Recovering Like a Pro: Post-Round Wellness Tips

A great golf round doesn’t end on the 18th green. For professionals, recovery is just as important as ball striking, driving distance, and putting accuracy. Modern players treat their bodies like high-performance machines, knowing that consistent recovery reduces fatigue, lowers injury risk, and enhances performance for the next tee time. Whether you’re a weekend golfer […]

Clubs

The Most Popular Driver Shafts on the Market?

When golfers talk about “popular,” they usually mean three things at once: what tour players actually use, what wins events, and what regular golfers are buying after a proper fitting. On all three fronts in 2025, a few families clearly lead the conversation: Fujikura Ventus, Mitsubishi’s Tensei/Diamana lines, Project X HZRDUS Smoke RDX, Graphite Design […]

Amateur Golf

How to Prepare My Child for College Golf?

For many young athletes, the dream of playing college golf represents not just an opportunity to compete at a higher level but also a chance to gain a quality education while pursuing their passion. However, preparing your child for this journey requires much more than having a low handicap. It involves a combination of athletic, […]

LPGA

The Rise of Women’s Golf: Key Players to Watch

Over the past decade, women’s golf has undergone a transformation — both in visibility and in the depth of talent gracing courses around the world. What was once seen as a niche within the sport is now commanding the attention of sponsors, fans, and the media. Prize purses are growing, global viewership is increasing, and […]

Community

Sneak Peek into the Life of a Caddie on Tour

When we think of professional golf, we picture perfectly manicured fairways, soaring drives, and the world’s best athletes chasing glory. But trailing just a few steps behind every contender is someone whose journey is equally intense — yet rarely seen in the spotlight. Welcome to the life of a tour caddie: part athlete, part strategist, […]

Accessories

The Best Golf Watches in 2025

In the world of golf, where every shot counts and data-driven decisions can define a round, having the right golf watch in 2025 is like having a seasoned caddie strapped to your wrist. These smart, stylish timepieces have evolved into sophisticated tools that not only keep time but also provide pinpoint GPS distances, club tracking, […]

Course Reviews

Shadow Creek: Las Vegas’ Ultimate Golf Oasis

Tucked away in the Mojave Desert, just a short drive from the glittering Las Vegas Strip, lies one of the most exclusive and extraordinary golf courses in the world: Shadow Creek Golf Club. What once was a blank desert canvas has been transformed into a lush masterpiece that defies both nature and expectation. A Desert […]

Community

Life on Tour: The True Benefits of the Professional Golf Circuit

To the outside world, professional golf tour life may seem like a blur of jet-setting, luxury hotels, and endless rounds on the world’s best courses. While there’s some truth to the glamour, those who live it know the real beauty of tour life lies deeper — in the personal growth, global exposure, and the rare […]

Course Reviews

Tazegzout Golf Course: A Coastal Gem in Taghazout Bay

Nestled along the rugged Atlantic coastline, just 15 minutes north of Agadir, Tazegzout Golf Course stands as a testament to Morocco’s growing stature in the world of golf. Opened in October 2014, this 18-hole, par-72 course spans 76 hectares, offering golfers not only a challenging play but also a rare opportunity to enjoy the breathtaking […]

Course Reviews

The Rise of Augusta National: History, Beauty and Tradition

Nestled in the rolling hills of Augusta, Georgia, Augusta National Golf Club stands as one of the most revered and instantly recognizable golf courses in the world. Its journey to iconic status is a story woven with history, meticulous design, and the enduring legacy of the Masters Tournament. A Vision Brought to Life The origins […]

Clubs

Taylormade Golf Company Announces All-New 300 Mini Driver

In a merger of past and present, TaylorMade reinvents the iconic 300 Series in an all-new Mini Driver form. TaylorMade Golf Company has long been considered the industry leader in innovation and technology. From the release of the first metalwood in 1979 to the advancement of multi-material construction for speed, forgiveness and playability, the company […]

All Square

Meet our New Team Member Matthieu Caron

Matthieu Caron, our new intern at All Square, started playing golf at just four years old and was a member of the French Junior National Team. Now a student at IESEG School of Management in France, he’s about to graduate with a master’s degree in Finance. His lowest score is 65 and once he graduates […]

All Square

Meet our New Team Member: Sofia Seldemirova

We’re happy to announce that we have a new addition to our team, Sofia Seldemirova, who brings her knowledge of golf to our business team. Sofia is an elite athlete studying Marketing and Communications Technology at the Ohio State University and representing the university Women’s Golf Team in Division 1. She is also representing her […]

Community

Winning in Style: Pro Golfers and their Luxury Watches

Combining style and accuracy, professional golfers make the perfect ambassadors for luxury watch brands. Tiger, Rory and other top players choose their favourites. Jordan Spieth World Ranking: 33Major Titles: 3PGA Tour wins: 11 Jordan wore the watch at the winner’s ceremonies for each of his three major triumphs: The Masters (2015), the US Open (2015) […]