Search results for "sponsorship"

Interviews

Meet Jean-Noël Bioul, Ex-Sponsorship Director at Rolex

Ex-Sponsorship Director at Rolex, Jean-Noël Bioul, has seen first-hand the evolution of golf over the past four-decades. Taking on roles at IMG and Rolex, he has been at the forefront of the sport’s development, and knows more than most about the inner workings of the golf industry. All Square caught up with him to discuss […]

Clubs

McLaren Golf: What Golfers Need to Know About the F1 Team’s New Equipment Brand

Formula 1 has been circling golf for years, sponsorship deals here, pro-am appearances there, but this spring McLaren went further than any motorsport brand has before. Rather than license its logo to an existing clubmaker, McLaren built its own golf equipment company from the ground up, with its own engineering team, its own manufacturing process, […]

PGA Tour

Changes on the PGA Tour from 2028

The PGA TOUR is preparing for one of the biggest transformations in its history. Beginning with the 2028 season, professional golf’s premier circuit will introduce a completely new competitive structure designed to reward consistent performance, create clearer storylines for fans, and ensure the world’s best players compete against one another more frequently. Rather than making […]

Gear

Titleist Golf Balls Explained: A Complete Overview

There is perhaps no name more synonymous with the golf ball than Titleist. Walk any professional tour event in the world, peer into the bags of the world’s best players, and the Titleist logo appears with a frequency that no competitor has managed to seriously challenge in over two decades. But what exactly makes a […]

Contests

The Skins Game: Results & Overview

For decades, The Skins Game was one of golf’s most entertaining and unconventional events. First staged in 1983, it stood apart from traditional tournaments by using a match format where four invited players competed hole by hole for cash “skins.” A player won a skin only by taking a hole outright; ties caused skins to […]

Course Reviews

Exploring Rwanda’s Golf Courses and Their Regional Richness

When people think of Rwanda, their minds often drift to mist-covered mountains, lush rainforests, and the unforgettable experience of trekking to see the endangered mountain gorillas. While the country’s nickname, “The Land of a Thousand Hills,” captures its stunning natural beauty, Rwanda is also beginning to carve out a place on the international sporting map […]

Clubs

The Big Equipment Story of the Year: Max Homa’s Switch to Cobra Puma Golf

At the onset of 2025, Max Homa made headlines by ending his long-standing relationship with Titleist and FootJoy to embark on a new multi-year equipment and apparel partnership with Cobra Puma Golf and Lululemon. The dramatic move came just before the season opener at The Sentry, turning heads for its timing — right before the […]

Clubs

Victor Dubuisson Wins the Biarritz Cup

Victor Dubuisson, the enigmatic French golfer once touted as one of Europe’s brightest talents, made a triumphant and unexpected return to competitive golf by winning the 2025 Biarritz Cup. Held at Golf de Biarritz Le Phare, this Alps Tour event saw Dubuisson defeat Spain’s Jorge Maicas in a dramatic playoff. But what made headlines just […]

Amateur Golf

All Paths to a PGA Tour Card

For professional golfers around the world, earning a PGA Tour card is a defining milestone. It’s not just about prestige — it’s the golden ticket to compete at the highest level, unlock lucrative prize money, gain sponsorship opportunities, and secure a place among golf’s elite. But how exactly does one earn this coveted card? The […]

Community

Life on Tour: The True Benefits of the Professional Golf Circuit

To the outside world, professional golf tour life may seem like a blur of jet-setting, luxury hotels, and endless rounds on the world’s best courses. While there’s some truth to the glamour, those who live it know the real beauty of tour life lies deeper — in the personal growth, global exposure, and the rare […]

Community

Top 10 richest golfers

With enough money to make your eyes water, let’s take a look at the top 10 golfers alive today with the highest net worth. Does Tiger finally get to topple Jack? Our list doesn’t include Arnold Palmer, who passed away in 2016. At the time of his death, The King reached a net worth of […]

Interviews

Meet Stephen Dundas, Director of Golf at Pestovo Golf and Yacht Club

How did you get into golf? I’ve watched golf on TV when I was 4 and asked my dad to take me to try it. I played on a Pitch & Putt for a year and when I was five I finally got to play my first round of golf. Tell us a bit about […]

European Tour

European Domination on the PGA Tour?

The US PGA Tour has long been considered the leading professional golf tour on the planet. It hosts the tournaments with the biggest prize funds, the most world ranking points, and the biggest sponsorship deals. It attracts the best golfers in the world and in recent years an increasing number of European players have made […]

Professional Golf

Tiger Woods Ventures and the TGR Brand

In October Tiger Woods gathered the media for an exciting announcement. He wanted the world to know about the next chapter in his work off-course, he was ready to unveil his new brand, Tiger Woods Ventures and TGR. This launch is the third version of the Tiger Woods brand and it’s come a long way. […]

All Square

All Square® Becomes Preferred Partner of the Symetra Tour

All Square will select two Symetra Tour players for a $2,500 sponsorship deal that will also include one-year membership at Championsgate in Orlando, Florida. DAYTONA BEACH, Fla., June 25, 2016 – The Symetra Tour, Road to the LPGA, is proud to announce that All Square® (www.allsquaregolf.com) has become a Preferred Marketing Partner of the Symetra Tour. […]

All Square

All Square® becomes Preferred Marketing Partner of Symetra Tour

The Symetra Tour, Road to the LPGA, is proud to announce that All Square® (www.allsquaregolf.com) has become a Preferred Marketing Partner of the Symetra Tour. All Square, the award-winning social platform for golfers, allows golfers to connect and share their experiences online, whilst also giving golf clubs the opportunity to market to a growing social […]

All Square

2015 HSBC Innovation Award

The HSBC Golf Business Forum Innovation Award attracted more than 100 entries this year – compared with 89 last year- and 11 entries were selected for judging by an international panel of experts comprising: Giles Morgan- Global Head of Sponsorship and Events, HSBC; Joseph Beditz- President, National Golf Foundation; Andrea Sartori- Global Head of Sport, […]