Search results for "Innovation"

Clubs

Callaway: A history of innovation

Callaway clubs were once sold by the company founder from the back of a Cadillac. Innovations like Big Bertha helped the brand become the world’s largest manufacturer of golf clubs. Callaway, (Topgolf Callaway Brands Corp.), is an American global sports equipment manufacturing company that designs, manufactures and sells golf equipment. The company also produces clothing […]

Gear

WELCOME TO THE CARBONWOOD AGE: TAYLORMADE GOLF COMPANY ANNOUNCES HISTORIC TECHNOLOGICAL INNOVATION WITH THE CARBON FACE STEALTH FAMILY OF DRIVERS

Titanium has been the cornerstone of driver technology for the last 20 years, but even at the beginning of the Titanium driver era, TaylorMade engineers knew that every material had its limit. The future of driver performance begins with the one-of-one 60X Carbon Twist Face – comprised of 60 layers of carbon sheets strategically arranged […]

All Square

All Square wins 2016 EGCOA Innovation Award in Amsterdam

ALL SQUARE the social media platform for golfers is pleased to announce that it has been awarded the Innovation Award at the European Golf Course Owners Association (EGCOA) Golf Business Conference in Amsterdam. The annual event hosted by the EGCOA is a once a year opportunity to get up to speed with the latest trends […]

All Square

2015 HSBC Innovation Award

The HSBC Golf Business Forum Innovation Award attracted more than 100 entries this year – compared with 89 last year- and 11 entries were selected for judging by an international panel of experts comprising: Giles Morgan- Global Head of Sponsorship and Events, HSBC; Joseph Beditz- President, National Golf Foundation; Andrea Sartori- Global Head of Sport, […]

All Square

New Golf Social Network – All Square – Wins Important Technology Innovation Award

(Amsterdam, Netherlands – April 11, 2014) ALL SQUARE®, the new social network designed exclusively for golfers, is a winner of this year’s Red Herring Top 100 Europe Awards, which were announced at a special ceremony in Amsterdam on April 9, 2014. Red Herring’s TOP 100 Europe list, which recognises the continent’s leading private companies and innovative technology start-ups […]

Course Reviews

Le Golf National Unveils Its New Identity: Inside the Albatros Course’s Long-Awaited Reopening

For nearly two years, the Albatros course at Le Golf National has sat quiet — a rare pause for a venue that hosted the 2018 Ryder Cup and the golf events of the 2024 Paris Olympics within the space of six extraordinary summers. On September 1, 2026, that silence ends. The Albatros reopens not as […]

Gear

Ping G440 Family Explained: Inside the Most Complete Game-Improvement Lineup in Golf

Every golf equipment cycle brings its share of noise — new marketing language, recycled promises, and just enough tweaking to justify a new price tag. Ping’s G440 family, launched in January 2025 and expanded through 2026, is a rarer thing: a lineup that actually rethinks how it distributes weight inside the clubhead, and does it […]

Gear

TaylorMade Golf Balls Explained: Complete Overview

Few brands have shaped the modern golf ball conversation quite like TaylorMade. From the tour bags of Rory McIlroy and Collin Morikawa to the weekend foursome at a links course, the company’s ball lineup spans nearly every type of player. With a major 2026 overhaul touching everything from core construction to how the paint itself […]

Gear

Titleist Golf Balls Explained: A Complete Overview

There is perhaps no name more synonymous with the golf ball than Titleist. Walk any professional tour event in the world, peer into the bags of the world’s best players, and the Titleist logo appears with a frequency that no competitor has managed to seriously challenge in over two decades. But what exactly makes a […]

Majors

PGA Tour 2026: Season Overview

As the calendar flips to 2026, professional golf fans around the globe prepare for one of the most compelling seasons the PGA Tour has assembled in recent memory. The 2026 Tour season blends deep tradition with bold innovations: historic venues are revisited, signature events amplified, and changes to key tournaments shape players’ strategies all year […]

Clubs

The Most Popular Driver Shafts on the Market?

When golfers talk about “popular,” they usually mean three things at once: what tour players actually use, what wins events, and what regular golfers are buying after a proper fitting. On all three fronts in 2025, a few families clearly lead the conversation: Fujikura Ventus, Mitsubishi’s Tensei/Diamana lines, Project X HZRDUS Smoke RDX, Graphite Design […]

Clubs

The Best Drivers and Fairway Woods on the Market

The world of golf equipment never stands still, and 2025 has brought another leap forward in driver and fairway wood design. From ultra-forgiving high-MOI heads to advanced face technologies, today’s clubs are more finely tuned than ever to help golfers of all levels hit longer, straighter, and more consistent shots. Let’s explore the best drivers […]

Course Reviews

The Gleneagles Experience: A Highland Dream on the Fairways

When you hear the name Gleneagles, it evokes visions of rolling Scottish hills, championship golf, and timeless elegance. Set in the heart of Perthshire, between the Ochil Hills and the Grampians, this grand estate has become synonymous with Scotland’s sporting soul. More than just a golf resort, Gleneagles embodies a complete experience — blending five-star […]

Course Reviews

Rovos Rail Experience

Step aboard Rovos Rail, and you immediately feel transported to a different age of travel. Founded in 1989 by Rohan Vos, Rovos Rail has become a symbol of elegance, heritage, and timeless adventure across Southern Africa. Each carriage has been lovingly restored to its original 1920s and 1930s splendour, with polished wooden panels, antique details, […]

Clubs

The Evolution of Golf Clubs: Then vs. Now

Golf has always been a sport of tradition, but nowhere is the passage of time more visible than in the tools of the game. From hand-crafted wooden clubs of centuries past to today’s technologically advanced equipment designed with aerospace engineering principles, the evolution of golf clubs tells a fascinating story of innovation, craftsmanship, and performance. […]

Clubs

The Best Irons on the Market in 2025

Irons are the backbone of any golf bag. While drivers often steal the spotlight with booming tee shots, irons are the clubs that shape a round. From attacking par-5s in two, to delicate approaches that need pinpoint accuracy, irons are the true test of consistency. In 2025, manufacturers have redefined what these clubs can do, […]

Clubs

The Big Equipment Story of the Year: Max Homa’s Switch to Cobra Puma Golf

At the onset of 2025, Max Homa made headlines by ending his long-standing relationship with Titleist and FootJoy to embark on a new multi-year equipment and apparel partnership with Cobra Puma Golf and Lululemon. The dramatic move came just before the season opener at The Sentry, turning heads for its timing — right before the […]